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| title: | Produce a promotional flyer |
| description: | Communication in the Workplace: Travel and Tourism - Produce a promotional flyer. Outline of context - Agency Manager, Amanda is anxious about the latest sales figures at Travelwell. She is keen to start up new ventures and trains her staff in marketing and promotional techniques, so they can play their part. Objectives - 1. Identify marketing tools applied in the tourism industry. 2. Apply promotional techniques to produce leaflets. 3. Listen and read for information. |
| pedagogy description: | The focus of the vocational underpinning knowledge is on NVQ Units 2.17 Develop customer relationships, 2.22 Contribute to the effectiveness of the workflow, and 2.27 Operate effectively in the workplace. NVQ Travel Services Level 2 Unit 2.18 Display travel information and publicity materials Element 2 Produce local display items Other vocational courses at intermediate level GNVQ Intermediate Leisure & Tourism Compulsory Unit 2 Marketing in Leisure & Tourism In Scotland CitW: Travel and Tourism is also relevant to the Scottish National Course in Travel and Tourism (C075 11), in particular the mandatory unit D438 11 Travel and Tourism: An Introduction, and the optional national units D440 11 European and Mediterranean Area Tourist Destinations, and D441 11 Travel and Tourism: Interacting with Customers. Other vocational courses at intermediate level in Scotland Scottish National Course Travel and Tourism (C075 11) Mandatory Unit D438 11 Travel and Tourism: An Introduction, and National Unit EF4F 11 Introduction to Travel and Tourism Outcome 4 Explain the function of promotion in travel and tourism |
| level: | Level 2 |
| FE topic: | tourism development, promotion |
| supplier: | Desq/The Can (Round 2) |
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